Competition for jobs is stiff in this economy, even within the growing field of market research analyst. Job seekers with a bachelor’s degree will find themselves competing with master’s and doctoral degree holders for technical positions. Even entry-level jobs will not be easy to come by unless the candidate has a degree and good quantitative and computer skills. Follow these guidelines to create a market research analyst resume destined to land you a job.
Since quantitative skills are very important in this field, use the resume to highlight mathematics, statistics, and survey design experience. Create a separate area detailing computer skills and list all Web-based survey tools with which you have experience. Employers now prefer electronic surveys to paper and pencil versions because they are more convenient and enable quicker calculation of results.
Courses in marketing, sociology, psychology, and economics also provide relevant knowledge so highlight these as well. In terms of work experience, draw attention to jobs that involved data gathering and analysis, conducting surveys and interviews, and preparing reports on the findings. Even if the work was only an internship or part-time job, list it on the resume because it may prove invaluable in landing the job. Other important qualities like detail orientation, communication skills, teamwork, and diligence should be highlighted when explaining work duties and expanded upon in the cover letter.
A Professional Researcher Certification (PRC) is offered by the Marketing Research Association. This voluntary credential is offered at both the practitioner and expert levels. Provided they meet the criteria, job seekers should consider obtaining certification and listing it on their resume because it can give them a competitive edge when applying for employment.
In terms of where to look for open positions, the answer is within nearly any industry. Market research is applicable to many sectors, allowing job seekers to choose a preferred industry or apply to jobs in multiple industries. Market research firms are good places to seek entry-level employment because they provide the chance to work with a wide assortment of clients in multiple sectors.
A good market research analyst resume highlights the education, work experience, and technical and soft skills required for this occupation. It is well-organized, attractively formatted, grammatically correct, and supplemented by an informational cover letter. Job seekers who are composing a resume and cover letter for the first time can find a variety of templates online, many of which may be downloaded free of charge.